I received a brief to create an annual report for Chem + co. A well known pharmaceutical company located in Vancouver. They were in search for an annual report with an executive flare to capture the attention of both shareholders and investors. Sophistication was key.
The Thinking Process:
Pharmaceutical medications and its chemical compounds roamed in my mind. The shape of such a compound is in the shape of a hexagon, which I found to capture both sophistication and flare. To further captivate the shareholders and investors, I added a kaleidoscopic twist within the shape. While subtle in color, the kaleidoscopic feature made it overall enticing.